50 min
432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger We Are For Good Podcast - The Podcast for Nonprofits
-
- Non-Profit
Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.
💡Learn
How to understand Gen Z’s motivations An overview of The Nonprofit’s Guide to Engaging Gen Z Ways nonprofits can partner with Gen Z for greater impactToday's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, Pursuant
Episode Highlights
Alyssa’s story and journey to where she is today (4:30)Elizabeth’s story and journey to where she is today (6:10)Understanding Gen Z’s motivations (10:30)How to Engage Gen Z (17:00)How + Where Gen Z is gathering (20:00)How we begin building our Gen Z donor bases (25:00)The top 3 values of Gen Z donors (28:00)A powerful moment of philanthropy in Elizabeth’s life (39:00)A powerful moment of philanthropy in Alyssa’s life (41:00)Alyssa’s One Good Thing: No is a complete sentence. (45:00)Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)How to connect (50:00)For more information + episode details visit: weareforgood.com/episode/432.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.
💡Learn
How to understand Gen Z’s motivations An overview of The Nonprofit’s Guide to Engaging Gen Z Ways nonprofits can partner with Gen Z for greater impactToday's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, Pursuant
Episode Highlights
Alyssa’s story and journey to where she is today (4:30)Elizabeth’s story and journey to where she is today (6:10)Understanding Gen Z’s motivations (10:30)How to Engage Gen Z (17:00)How + Where Gen Z is gathering (20:00)How we begin building our Gen Z donor bases (25:00)The top 3 values of Gen Z donors (28:00)A powerful moment of philanthropy in Elizabeth’s life (39:00)A powerful moment of philanthropy in Alyssa’s life (41:00)Alyssa’s One Good Thing: No is a complete sentence. (45:00)Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)How to connect (50:00)For more information + episode details visit: weareforgood.com/episode/432.
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
50 min